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Introduction to Public Relations,Sue Wolstenholme

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Item specifics

Condition
Good: A book that has been read, but is in good condition. Minimal damage to the book cover eg. ...
Title
Introduction to Public Relations
ISBN
9780273750987
Publication Year
2013
Type
Textbook
Format
Paperback
Language
English
Publication Name
Introduction to Public Relations
Author
Sue Wolstenholme
Publisher
Pearson Education The Limited
Subject
Marketing
Number of Pages
256 Pages

About this product

Product Information

Introduction to Public Relations provides an overview of PR from a global and critical perspective. The philosophy behind this new book is to encourage questioning by throwing in controversial ideas and different approaches; to show that there is more than one way to approach an issue and that some approaches can actually be harmful to the interests of society. It fosters a critical as well as a creative approach to the subject to prepare the undergraduate to go on to study and practice to achieve higher levels of originality. This book is ideal for undergraduate and postgraduate students taking modules in Public Relations as well as those studying at Foundation, Advanced Certificate and Diploma levels with the CIPR.

Product Identifiers

Publisher
Pearson Education The Limited
ISBN-13
9780273750987
eBay Product ID (ePID)
202268580

Product Key Features

Publication Year
2013
Subject
Marketing
Number of Pages
256 Pages
Language
English
Publication Name
Introduction to Public Relations
Type
Textbook
Author
Sue Wolstenholme
Format
Paperback

Additional Product Features

Country/Region of Manufacture
United Kingdom
Title_Author
Sue Wolstenholme

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