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Buzz: Real-life Lessons in Word-of-Mouth Marketing,Emanuel Rosen

Chiron_Media_Store
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eBay item number:134179917333
Last updated on 19 Feb, 2025 09:55:37 GMTView all revisionsView all revisions

Item specifics

Condition
Good: A book that has been read, but is in good condition. Minimal damage to the book cover eg. ...
Title
Buzz: Real-life Lessons in Word-of-Mouth Marketing
ISBN
9781846682483
Publication Year
2009
Type
Textbook
Format
Paperback
Language
English
Publication Name
Buzz: Real-Life Lessons in Word-Of-Mouth Marketing
Item Height
198 mm
Author
Emanuel Rosen
Publisher
Profile Books
Subject
Marketing
Item Weight
316 g
Item Width
129 mm
Number of Pages
320 Pages

About this product

Product Information

Buzz is the most valuable marketing tool there is, yet it is under-researched and overlooked as a method of reaching customers. The groundbreaking The Anatomy of Buzz told us why buzz matters: studies and real-life phenomena from the iMac to Cold Mountain prove that customer recommendations are the best form of advertising and marketing. Now Rosen has added findings from cutting-edge research and 100 new interviews with field leaders to show you how to create it. The result is essential reading not only for marketers, but for anyone who wants to spread their message.

Product Identifiers

Publisher
Profile Books
ISBN-13
9781846682483
eBay Product ID (ePID)
86656142

Product Key Features

Number of Pages
320 Pages
Publication Name
Buzz: Real-Life Lessons in Word-Of-Mouth Marketing
Language
English
Subject
Marketing
Publication Year
2009
Type
Textbook
Author
Emanuel Rosen
Format
Paperback

Dimensions

Item Height
198 mm
Item Weight
316 g
Item Width
129 mm

Additional Product Features

Country/Region of Manufacture
United Kingdom
Title_Author
Emanuel Rosen

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I certify that all my selling activities will comply with all EU laws and regulations.
VAT number: GB 724 4981 18
CRN: 03800600

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Chiron_Media_Store

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