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Today's Public Relations: An Introduction. Heath, Coombs 9781412926355 New<|

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Last updated on 18 Dec, 2024 10:45:50 GMTView all revisionsView all revisions

Item specifics

Condition
New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
PublishedOn
2005-10-19
Title
Today's Public Relations: An Introduction
Artist
Not Specified
Type
Not Specified
Publication Name
Not Specified
ISBN
9781412926355
Publication Year
2005
Format
Paperback
Language
English
Book Title
Today's Public Relations: an Introduction
Item Height
254mm
Author
Robert L. Heath, Timothy Coombs
Publisher
SAGE Publications INC International Concepts
Item Width
203mm
Item Weight
1110g
Number of Pages
560 Pages

About this product

Product Information

Working to redefine the teaching of public relations by discussing its connection to mass communication, but also linking it to its rhetorical heritage, this text features coverage of ethics, research, strategy, planning, evaluation, media selection, promotion/publicity, crisis communication, risk communication, and collaborative decision making as ways to create, maintain, and repair relationships between organizations and the persons who can affect their success. The book also examines the challenges of creating a solid foundation in the field of public relations while working to become a professional in a global society. Key Features: - Chapter-opening vignettes illustrate key points to be covered in the chapter. - Web Watcher boxes highlight the importance of the Internet in PR today and encourage students to use the Web's resources. - Ethical Quandary boxes lead readers to think through difficult situations in order to better prepare them for the challenges of public relations. - Professional Reflections, written by practitioners, give a real-world perspective on the topics covered. - End-of-chapter questions and summary questions, exercises, and recommended reading lists help readers to better comprehend the chapter material and delve more deeply into the topic at hand.

Product Identifiers

Publisher
SAGE Publications INC International Concepts
ISBN-13
9781412926355
eBay Product ID (ePID)
87184982

Product Key Features

Book Title
Today's Public Relations: an Introduction
Author
Robert L. Heath, Timothy Coombs
Format
Paperback
Language
English
Publication Year
2005
Number of Pages
560 Pages

Dimensions

Item Height
254mm
Item Width
203mm
Item Weight
1110g

Additional Product Features

Title_Author
Robert L. Heath, Timothy Coombs
Country/Region of Manufacture
United States

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