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CREATIVE LIBRARY MARKETING & PPB New 9781442254213 Fast Free Shipping+-

£52.83
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Last updated on 06 Apr, 2025 00:31:38 BSTView all revisionsView all revisions

Item specifics

Condition
New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
Title
CREATIVE LIBRARY MARKETING & PPB
Artist
Not Specified
ISBN
9781442254213
Subject Area
Information Management
Publication Name
Creative Library Marketing and Publicity: Best Practices
Publisher
Rowman & Littlefield
Subject
IT
Publication Year
2015
Series
Best Practices in Library Services
Type
Textbook
Format
Paperback
Language
English
Item Height
229 mm
Author
Robert J. Lackie, M. Sandra Wood
Item Weight
308 g
Item Width
150 mm
Number of Pages
204 Pages

About this product

Product Information

Creative Library Marketing and Publicity: Best Practices shares the success of libraries of various sizes and types-small to large public, academic, and school libraries, systems, and organizations. Each best-practice scenario describes a library's successful experience with marketing, branding, and promoting a library service or program, providing information about planning, actual promotion techniques, and evaluating the success of the plan or promotion methods. Most importantly, each include tips and best practices for readers. Many of these ideas and techniques are applicable across the board, so they will help you implement similar methods to promote your library services and programs and spark different and unique uses for these techniques. Strategies covered include: *Using constituents' voices in outreach efforts *Building a social media presence *Crafting step-by-step marketing plans *Planning and implementing branding campaigns *Creating buzz with promotional videos *Using e-mail marketing in outreach *Marketing a new library space *Marketing on a shoestring budget Drawing on the best practices, experience, and expertise of library personnel from public, academic, and school libraries, this volume brings together a variety of marketing plans and creative methods for promoting libraries and their programs and services to a twenty-first-century audience. All library employees should be able to take away something from these creative, successful efforts and apply tips, techniques, and best practice suggestions to their own library marketing efforts.

Product Identifiers

Publisher
Rowman & Littlefield
ISBN-13
9781442254213
eBay Product ID (ePID)
4046550814

Product Key Features

Number of Pages
204 Pages
Language
English
Publication Name
Creative Library Marketing and Publicity: Best Practices
Publication Year
2015
Subject
IT
Type
Textbook
Author
Robert J. Lackie, M. Sandra Wood
Subject Area
Information Management
Series
Best Practices in Library Services
Format
Paperback

Dimensions

Item Height
229 mm
Item Weight
308 g
Item Width
150 mm

Additional Product Features

Editor
M. Sandra Wood, Robert J. Lackie
Country/Region of Manufacture
United States

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