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Budget constraints and optimization in sponsored search auctions by Yang New,#

£78.20
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eBay item number:125164865466
Last updated on 04 Apr, 2025 18:31:05 BSTView all revisionsView all revisions

Item specifics

Condition
New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
PublishedOn
2013-10-13
Title
Budget constraints and optimization in sponsored search auctions
Artist
Not Specified
ISBN
9780124114579
Publication Year
2014
Type
Textbook
Format
Hardcover
Language
English
Publication Name
Budget Constraints and Optimization in Sponsored Search Auctions
Author
Yanwu Yang, Feiyue Wang
Publisher
Elsevier Science Publishing Co INC International Concepts
Subject
Computer Science
Item Weight
710 g
Number of Pages
224 Pages

About this product

Product Information

The Intelligent Systems Series publishes reference works and handbooks in three core sub-topic areas: Intelligent Automation, Intelligent Transportation Systems, and Intelligent Computing. They include theoretical studies, design methods, and real-world implementations and applications. The series' readership is broad, but focuses on engineering, electronics, and computer science. Budget constraints and optimization in sponsored search auctions takes into account consideration of the entire life cycle of campaigns for researchers and developers working on search systems and ROI maximization. The highly experienced authors compiled their knowledge and experience to provide insight, algorithms and development techniques for successful optimized/constrained systems. The book presents a cutting-edge budget optimization approach that embraces three-level budget decisions in the life cycle of search auctions: allocation across markets at the system level, distribution over temporal slots at the campaign level, and real-time adjustment at the keyword level.

Product Identifiers

Publisher
Elsevier Science Publishing Co INC International Concepts
ISBN-13
9780124114579
eBay Product ID (ePID)
176302467

Product Key Features

Subject
Computer Science
Publication Year
2014
Number of Pages
224 Pages
Publication Name
Budget Constraints and Optimization in Sponsored Search Auctions
Language
English
Type
Textbook
Author
Yanwu Yang, Feiyue Wang
Format
Hardcover

Dimensions

Item Weight
710 g

Additional Product Features

Country/Region of Manufacture
United States
Title_Author
Feiyue Wang, Yanwu Yang

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