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E-Commerce Basics: Technology Foundations and E-Business Applications (USED)

£23.28
Condition:
Good
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eBay item number:116241164382
Last updated on 04 May, 2025 15:02:16 BSTView all revisionsView all revisions

Item specifics

Condition
Good: A book that has been read, but is in good condition. Minimal damage to the book cover eg. ...
Brand
Pearson
UPC
9780201748406
MPN
Not Specified
Model
Not Specified
Country of Origintion
USA United States
Net Quantity or Number of Units
1
Dimensions LxWxH - Cms
6.93X0.95X9.06
ISBN-10
0201748401
ISBN-13
9780201748406
SKU
SONG0201748401
Edition
1
No of Pages
401
Book Title
E-Commerce Basics: Technology Foundations and E-Business Applicat
Item Length
6.93
ISBN
9780201748406
Publication Year
2002
Type
Textbook
Format
Hardcover
Language
English
Publication Name
E-Commerce Basics: Technology Foundations and E-Business Applications
Item Height
192 mm
Author
William S. Davis, John Benamati
Publisher
Pearson Education (Us)
Subject
Computer Science, Business
Item Weight
671 g
Item Width
239 mm
Number of Pages
432 Pages

About this product

Product Information

In E-Commerce Basics, the authors introduce the basic technological infastructure and basic business issues to understand when analyzing the feasibility of e-commerce initiatives. The book uses a layered approach that first presents the basic web technology that supports all e-business, then presents the e-commerce business issues, and then revisits the technology to discuss the challenges in bringing businesses on to the web. Since the web wasn't created for business purposes, the issues of combining business applications in a technical environment are examined. This layered approach gives the reader an Understanding of the underlying infrastructure and how traditional business issues should be considered when considering e-commerce, and thus, makes it easier to grasp the strengths, limitations, and implications of various e-commerce solutions. When discussing the business of ecommerce the layered approach reflects on traditional business models used to measure successes, such as profit and return on investment. - Layered Approach - Takes a layered approach that stresses the technology infrastructure and the business issues surrounding the integration of business and technology. - Brief - A brief book that presents fundamental concepts, but with sufficient depth for a full semester course. - Companion Website - This robust web site allows the book to fit a more technical, a more business, or a more marketing flavored course by providing additional readings focused on technology issues, business issues, and marketing issues The companion web site also provides lab projects such as Creating a business plan, Performing basic technical skills (such as creating a web site), and Working with Ping, Tracert, and IPConfig. - Includes case studies of real E-commerce successes and failures.

Product Identifiers

Publisher
Pearson Education (Us)
ISBN-13
9780201748406
eBay Product ID (ePID)
90687636

Product Key Features

Number of Pages
432 Pages
Publication Name
E-Commerce Basics: Technology Foundations and E-Business Applications
Language
English
Subject
Computer Science, Business
Publication Year
2002
Type
Textbook
Author
William S. Davis, John Benamati
Format
Hardcover

Dimensions

Item Height
192 mm
Item Weight
671 g
Item Width
239 mm

Additional Product Features

Country/Region of Manufacture
United States
Title_Author
William S. Davis, John Benamati

Item description from the seller

Seller business information

VAT number: GB 252332141
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plsshipfast

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  • s***s (2945)- Feedback left by buyer.
    Past month
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    Condition excellent, as described, well packaged, dispatched promptly.Excellent communication from seller. Arrived ahead of anticipated delivery dates. ARRIVED 1st May, expectected between 24th May and 3rd June. Thank you. No import tax payable. A very pleasing experience. Would recommend this seller. A book l have been seeking to replace for 7 years after it got misplaced when moving house after bereavement.
  • a***x (244)- Feedback left by buyer.
    Past month
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    As usual, this seller is completely trustworthy: the book was as described, terrific value, arrived very swiftly from America, well packaged and safe. It was an old library book, but in great condition and appearance, and there can be no criticism, simply thanks and praise for a job well done.
  • a***i (1400)- Feedback left by buyer.
    Past 6 months
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    An excellent book lot of valuable information regarding all aspects of sewing. A very rare find as bought from the USA. Which was dispatched and and delivered quickly. Excellent communication throughout the transaction. This book was in very good condition as described and well packaged. Happy to highly recommend this seller with reasonable postage from USA. Many thanks.