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The Complete Guide to Writing Successful Fundraising Letters for Your Non Pro...

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Item specifics

Condition
Good: A book that has been read, but is in good condition. Minimal damage to the book cover eg. ...
Brand
Atlantic Publishing Company
Edition
Pap/Cdr
Publication Date
11/6/2021
Country of Origin
USA, United States
Net Quantity/Number of Units
1
Dimensions (LxWxH) - Cms
6X0.66X9
ISBN-10
1601382472
ISBN-13
9781601382474
SKU
SONG1601382472
Book Title
The Complete Guide to Writing Successful Fundraising Letters for
No. of Pages
290
ISBN
9781601382474
Publication Year
2008
Type
Textbook
Format
Paperback
Language
English
Subject Area
Social Services
Publication Name
Complete Guide to Writing Successful Fundraising Letters: for Your Non-Profit Organization
Item Height
155 mm
Author
Charlotte Raines Dixon
Publisher
Atlantic Publishing Co
Item Weight
372 g
Item Width
230 mm
Number of Pages
288 Pages

About this product

Product Information

Book & CD-ROM. With over 1.4 million non-profit organisations in operation in the United States and an estimated 100 million fundraising letters mailed out each year, you may find yourself wondering how you can separate yourself from the hordes of nonprofits clamouring for donations. If you employ the techniques provided in this book, you will ensure that your letter stands out and achieves its goal. In this new, exhaustively researched book, you will learn everything you need to know about formatting a letter, using the word you, structuring a letter, emotional triggers, what works, what does not work, asking for year-end contributions, asking for the right amount, and common pitfalls to avoid. You will learn about follow-up letters, thank you letters, front-end premium letters, back-end premium letters, survey letters, special event letters, petition and protest letters, special appeal letters, renewal series letters, major donor letters, sustainer letters, and lapsed donor letters, as well as letters for recruiting new donors. Additionally, you will learn how to generate the best response, how to phrase your appeals, how to address your letter, how to write strong leads, how to open and close your letters, how to structure your letter, how to use compelling stories to your advantage, how to be personal, how to write with a sense of urgency, and hundreds of other writing tips. The guide provides you with a wealth of sample letters, examples, writing exercises, and forms all of which are included on the companion CD-ROM as well as detailed advice and instructive case studies. By reading this book, you will come to understand your donor and his attitudes. You will ultimately create a successful fundraising campaign and achieve your organisation's goals. Whether you are a non-profit focused on the arts, charities, wildlife protection, religion, health, science, literature, or any other field, you will find valuable information in this book.

Product Identifiers

Publisher
Atlantic Publishing Co
ISBN-13
9781601382474
eBay Product ID (ePID)
86632366

Product Key Features

Number of Pages
288 Pages
Language
English
Publication Name
Complete Guide to Writing Successful Fundraising Letters: for Your Non-Profit Organization
Publication Year
2008
Type
Textbook
Author
Charlotte Raines Dixon
Subject Area
Social Services
Format
Paperback

Dimensions

Item Height
155 mm
Item Weight
372 g
Item Width
230 mm

Additional Product Features

Country/Region of Manufacture
United States
Title_Author
Charlotte Raines Dixon

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    Condition excellent, as described, well packaged, dispatched promptly.Excellent communication from seller. Arrived ahead of anticipated delivery dates. ARRIVED 1st May, expectected between 24th May and 3rd June. Thank you. No import tax payable. A very pleasing experience. Would recommend this seller. A book l have been seeking to replace for 7 years after it got misplaced when moving house after bereavement.
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    As usual, this seller is completely trustworthy: the book was as described, terrific value, arrived very swiftly from America, well packaged and safe. It was an old library book, but in great condition and appearance, and there can be no criticism, simply thanks and praise for a job well done.
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    An excellent book lot of valuable information regarding all aspects of sewing. A very rare find as bought from the USA. Which was dispatched and and delivered quickly. Excellent communication throughout the transaction. This book was in very good condition as described and well packaged. Happy to highly recommend this seller with reasonable postage from USA. Many thanks.